The name Odumodublvck has been impossible to miss in African music over the past two years. But this week, the internet is asking a different question: Who is Odumodu’s sister?
Meet Rhia Bello – entrepreneur, creative director, and the woman behind several of the boldest visuals linked to the Okporoko movement. While she’s long preferred working behind the scenes, sources close to the family confirm Rhia is preparing to launch her own public-facing venture this June, blending fashion, tech, and youth culture.
From Backstage to Center Stage
Rhia Bello, 29, has spent the last three years as creative lead for Sartoriah Clothing while quietly developing her own sound as an artist behind the scenes. Known for blending fashion, movement, and music into her creative identity, insiders describe her style as sharp, unapologetic, and deeply rooted in Abuja street culture.
Her public emergence reached another level during the first stop of The Greatest Uni Tour at Philomath University, where Odumodublvck surprised the crowd by introducing Rhia Bello as his sister before calling her on stage to perform their unreleased collaboration, “Drink Up.” The moment marked the first live preview of Rhia’s music in front of a major audience and immediately sparked conversation online. Sources connected to the tour also confirmed she was the only female featured across the university run.
“I’ve always been about building worlds, not just wearing them,” Rhia said in a brief statement. “Now it’s time to tell my own story.”
What’s Next
While details remain under wraps, Rhia’s team teased a multi-platform project dropping mid-June 2026. The rollout will include a limited fashion capsule, a short film shot in Lagos and Abuja, and a community initiative for young female creatives in Nigeria.
Fans first connected the dots after Rhia appeared in a viral behind-the-scenes clip from Odumodu’s Declan Rice tour stop, sparking the hashtag #WhoIsRhia that trended for 48 hours across X, Instagram, and Threads.
Why It Matters
Odumodublvck has often credited his family as his “first label.” With Rhia stepping forward, audiences get a rare look at the creative ecosystem powering one of Afrobeats’ most disruptive voices. It also signals a broader shift: the rise of sibling collectives shaping culture from music to fashion to tech.
About Rhia Bello
Rhia Bello is a Nigerian Musician, fashion designer, creative director and entrepreneur based in Abuja. Her work spans music, fashion, visual storytelling, and youth mentorship. She is the younger sister of recording artist Odumodublvck.
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